The Choices of Generation ’93

art director, director

Every year the Dutch Organ Transplant Foundation contacts all recently turned eighteen year olds in the Netherlands with a simple but vital question; will you register as an organ donor, yes or no? In 2012 people born in 1993, turned eighteen. KesselsKramer asked us to direct a viral film urging them to register as organ donors. The original script read like a manifesto for people from 1993 and the accompanying briefing called for an edit based on stock footage from that year. We suggested rewriting the script as a series of choices the generation of 1993 had to make growing up. A series of choices inevitably leading to the one essential choice they had to make now. YES!

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