Crabsalad

Nike SB The Bird is the Word

art director, copywriter

In summer 2011 Nike SB organized a European tour to promote their international skateboard team. The team visited and skated in local skate parks in Paris, Berlin, Eindhoven and London. Nike SB involved us to give this traveling event a name and face and think of cool ways to personalize the usually grey looking local skate parks.

Based on the traveling nature of the event we came up with the idea to connect the tour with the concept of seasonal intercontinental bird migration. All the team members where linked to a colorful bird that matched their personality. This was a fun and creative way to present the team members without having to use mandatory headshots and at the same time explain the concept of a tour. It also created a lot of possibilities to brand the tour in PR in digital and print, local skate parks, skate shops, the tour bus, apparel, give away goodies and eventually a tour film.

Tour Poster

Tour Bus

12 different T-shirts

Event branding

More Projects

Adidas Samba Collection

motion graphics director / art director

Skate Mantra

concept development, art director, copywriter, director

kpn 4G

director

Topkapi Films

concept development, art director, director

kpn lease, load, unload

art director, director

The Choices of Generation ’93

art director, director

TEDxAmsterdam

designer, director

Hollands Nieuwe

art director, director

BUMA MUSIC IN MOTION

art director, copywriter

Fiat 500 / X-Factor

art director, director

Tempo-Team Blijf Bezig

art director, director

IDTV Films

concept development, art director, director

Czar identity

concept development, art director

Reaal Insurances

art director, director

Two Minute Crab Salad

concept development, art direction, director