Crabsalad

We were asked by United State of Fans | TBWA to create the visual treatment of the film, introducing the Adidas Samba collection leading up the 2014 FIFA World Cup in Brasil. We designed a color overlay system based on the colorways and textures found on the different boots. This resulted in a toolkit of rules and assets the animators could then use to apply animation and effects for use in the edit process and later on apply to the final edit, or more specifically: football and strobing colors!