Crabsalad

KesselsKramer created a campaign for Reaal Insurances focusing on highlighting Reaal’s unique approach of combining their detailed knowledge of statistical facts as well as people’s individual needs in making their highly consumer-adaptable product range.

We were approached to produce a series of ten commercials. Each film explained a different insurance plan. The scripts were basically lists of statistical facts, with lots of percentages. The idea was to juxtapose these dry facts with humorous little stories based on everyday situations.