Crabsalad

Czar is an international commercial production company located in Amsterdam, Brussels, Paris and Berlin. Each office serves their own territory with all the directors from the Czar family. Czar needed a visual identity to align the different Czar offices in their shared brand story. We kept their signifying crown logo and united the different family members by reinventing their identity by loading it with a bigger story. The story of Czar being a country.

By declaring Czar a country, borders between their different offices disappeared and local offices became like cities. The idea was that no matter which office you dealt with, you needed to feel you were dealing with the same amazing talents and the same production powerhouse. All the identity elements refered to official goverment documents, like passports, forms and stamps, with a bureaucratic wink to Czaristic Russia.