Crabsalad

Kpn is the first telecom provider to offer 4G broadband mobile Internet in the Netherlands. TBWA came to us with the idea of introducing kpn 4G with a film about a video wall made out of smartphones, all playing parts of the same film streamed over the superfast 4G network. We added the idea of having people build this video wall together, starting with a single one and ending with a giant puzzle of smartphones in the street.